Period. the menstrual movement
#JustGirlyThings
PERIOD. The Menstrual Movement reclaim the phrase “Just Girly Things” to highlight the invisible burdens women face, from the cost of period products to the pressure to hide their pain and the ongoing fight for reproductive rights. Using provocative visuals and satire, it calls for menstrual equity and reproductive justice.

Art Director: Iman Sheikh
Copy Writer: Iman Sheikh